•To get the album direct into the hands of the target market to drive sticker sales.
•Our brand ambassadors were kitted out in Panini T-Shirts and sampled copies at London tube and train stations.
•We also utilised our placement network in London, Leeds, Liverpool, Manchester and Southampton to place copies in leisure centres, cafés, bars, transport hubs, universities, museums and family attractions.
•We saw fantastic pick up rates with both parents taking copies for their kids and from an older audience who were keen to start collecting as they had done in their youth!
•Panini were delighted with the work, Head of Sport Chris Clover commenting 'Global Media Hub did a fantastic job in sampling our Football 2020 Premier league sticker albums across multiple locations this year' I wouldn't hesitate to recommend their services and we will definitely be using them again in the near future.'
The Week Junior - Science + Nature
•To build brand awareness and drive subscriptions
•We suggested brand to hand activity at central attractions we know to be popular during the school holidays including The Natural History and London Science museums
•To help drive subscriptions we suggested they take part in Morgan Stanley’s Children’s Day
•The Week Junior: Science + Nature saw an increase in subscriptions during the campaigns and in the days following
•To drive sales and collect data
•We distributed 10,000 copies of their new magazine across our network of stands in London offices over a two month period
•The client received over 4,500 entries to win a Swiss ski break
•This resulted in an uplift in sales and the capture of marketing opt-in data for Inghams