September will see some of the world’s most iconic fashion cities play host to fashion week. London, Paris, New York and Milan welcome the fashion elite from all over the world to celebrate fashion in all its glory.
In February this year, we helped our clients take advantage of the fantastic opportunity to target this audience with brand to hand activity at selected events around Paris Fashion Week.
Specifically targeting shows such as Chloe and Loewe, we organised a powerful brand to hand activity using carefully styled models.
The merchandisers stood in high footfall areas, specifically targeting guests attending the shows. They were proactively engaging and speaking comfortably about the brand thanks to the detailed briefing provided.
This kind of direct placement is a fantastic way of raising the profile of your title, increasing your brand awareness and also encouraging future advertising interest.
We also hosted brand to hand activity in New York, coinciding with the opening of our clients store in New York City. Customers were making a special visit to the pop up store as a direct response to our activity.
The lead time for this type of placement is generally one to three months. Get in touch with us if you are interested in reaching the fashion industry elite with brand to hand activity this September.