THE TWELVE DAYS OF GLOBAL MEDIA HUB
We may not be able to give you five gold rings or even a partridge in a pear tree, but we do have 12 exceptional initiatives to inspire you for 2021:
On the first day of Christmas, we bring to you… Home News Delivery profiling:
Send single copies profiled against a national/regional newspaper based on your ideal demographic. Your title is hand delivered with the paper and accompanied by your own subs marketing letter. This approach is a great way to increase response for advertisers, drive subscriptions, promote e-commerce and to expand audited circulation.
On the second day of Christmas, we bring to you… Residential door drops:
With the current increase in working from home, residential deliveries increase brand awareness, help drive commercial action and get your publication straight into the hands of a target audience. Areas can be targeted by postcode using the latest planning software and Mosaic to segment your audience. Copies can be delivered with a strong subscription offer to provide a targeted, measurable marketing campaign which is also ABC auditable. We can offer this service overseas too!
On the third day of Christmas, we bring to you… E-commerce:
We’re working on e-commerce projects with publisher and non-publisher clients alike. Using print distribution targeting consumers at homes to drive product awareness then fulfilling orders utilising our competitive courier rates and IT systems which can plug directly into publishers’ sites.
On the fourth day of Christmas, we bring to you… Direct to retail:
We can help publishers increase their retail presence and sell copies at non-traditional outlets in the UK and Internationally. We also offer window displays and in-store promotions across London.
On the fifth day of Christmas, we bring to you… Live events:
We can’t wait to get back to distributing around live events in the UK and some business events are on the horizon. In the meantime, the UAE is offering a wealth of live events providing valuable exposure to your target demographic and ensuring your brand gets directly into the hands of your desired reader in a timely fashion.
On the sixth day of Christmas, we bring to you… Supermarkets:
We can provide mass-market targeting into local, regional and national supermarkets (Sainsbury, Tesco, Asda, Morrisons and Co-Op) at a period where footfall is at its highest.
On the seventh day of Christmas, we bring to you… Luxury apartments:
Throughout the pandemic our merchandised racks in luxury apartments across Canary Wharf have been fully operational and a big hit with residents. The quality reading material has been in high demand with copies flying off the stands.
On the eighth day of Christmas, we bring to you… Savings on logistics:
Bespoke Van Network for hand deliveries, some of the best parcel rates in the UK, print site pick up, UK & International mailings and subs fulfilment.
On the ninth day of Christmas, we bring to you… The PPE Hub:
The pandemic saw the birth of our sister company the PPE Hub to help our venues and clients with the challenges COVID-19 poses at very competitive pricing. The on-line shop is now open at www.ppe-hub.co.uk/shop offering a range of items including Back to Work boxes. Our ‘Back to Work’ boxes provide your staff with PPE equipment to facilitate a safe return to the workplace in the New Year presented in a branded box with your own messaging. They are a great way to show your employees you care and that their safety is paramount when returning to work.
On the tenth day of Christmas, we bring to you… Digital:
With our partners “Media Box”, we can provide a solution for venues to supply newspapers and magazines digitally, reducing the number of touch points in a post-COVID World. In addition we can place digital editions of publishers titles into airport lounges and hotels globally through the current “Media Box” network.
On the eleventh day of Christmas, we bring to you… Home Move Box:
The housing market has seen a healthy increase due to the stamp duty holiday and we can provide direct access to new home movers with placement in Home Move Boxes. This channel offers a high value audience of ABC1 decision makers. The significant consumer engagement increases brand awareness, generates valuable social media, drives subscriptions and e-commerce too.
On the twelfth day of Christmas, we bring to you… Confidence with over 50 years’ experience, comprehensive distribution feedback and ABC accreditation:
Our team has over 50 years’ experience in the sector. We provide an extensive picture report after each activity, anecdotal feedback from our venues plus recommendations for future distribution. We have been ABC accredited for 6 consecutive years.