Picture the scene - you're off on a well-deserved holiday. You've been dropped off at the terminal, checked in at departures, breezed through security and now you're waiting for your chance to board. However, instead of facing hundreds of shops, restaurants and other distractions, it's just you, your fellow passengers and a stand of complimentary magazines.
Nearly two million UK holiday makers experience this every year while travelling via our cruise ship terminals, making this audience one of the most captive in magazine placement.
The stigma of cruises being the holiday choice of grandparents is no longer true. Cruises are fast becoming a popular option for UK travellers, with 11% of package holidays purchased in the UK being cruising holidays. Thanks to the abundance of amazing activities and fashionable destinations, younger travellers are starting to realise the potential of cruising and the average passenger age continues to decrease.
The ultra-luxury cruise market is also on the rise with a year-on-year increase of 8.5%. This affluent audience is providing publishers with another reason to place their copies at cruise terminals.
Our exclusive access to the Southampton cruise terminals means you can get your title in front of this captive and diverse readership whilst boosting circulation.
Get in touch today to find out how this unique placement opportunity can benefit your magazine. Email firstname.lastname@example.org or call 01932 450 709.