Summer is here and the school holidays are just around the corner. Over the summer months the capital sees a major increase in footfall in and around key tourist attractions, such as the Natural History Museum, the Science Museum and the Southbank Centre.
This influx in visitors offers the perfect opportunity to showcase your title through our brand to hand merchandisers. Brand to hand activity allows you to engage with your target audience on a large scale and in a way which leaves a positive lasting impression.
For our recent activity with How It Works, we targeted The London Science Museum over the school holidays. Our brand ambassadors were positioned in various high footfall spots around the museums and handed out copies to visitors as they entered / left and to those in the queues. Our ambassadors wore branded t-shirts to and communicated a fantastic subs offer. We saw amazing pick up rates with 95% of copies being sampled by the end of the two days.
During the Easter Holidays’ our client, The Week Junior Science + Nature, engaged in brand to hand activity at the Jorvik Viking centre, Museum of Science & Industry and the Bristol Aquarium & Science Museums. It was evident that there was a real interest from the public at all locations, the vivid cover was eye catching and children were keen to get their hands on a copy. Again we saw fantastic pick up rates from this targeted activity.
For more information on how summer holiday sampling can benefit your brand get in touch with your account manager or call the office on 01932 450 709.