Global Media Hub have been helping publishers get their titles directly into the hands of their target audience through innovative sampling activities at apt events and locations throughout the UK:
When we were approached by Lego Explorer, who wanted to increase their brand awareness and increase subscriptions, we thought what better pairing then brand to hand activity at Legoland! Our brand ambassadors were stationed at the front gates and handed out copies of the magazine and a gift to park goers. The magazine was very well received with 100% of copies being handed out, testimony to the well-executed and highly targeted activity.
To help promote Panini’s Road to World Cup 2022 collection we provided an experienced team of merchandisers to wear branded clothing and hand out albums and stickers at the recent Internationals at Wembley and Hampden Park. Merchandisers engaged with fans inside the stadium and we saw fantastic pick up rates.
The Week Junior
Our brand to hand campaigns for The Week Junior were designed to engage with consumers and drive subscriptions so we targeted specific events/locations known to draw the audience they are trying to connect with.
Throughout the summer our experienced brand ambassadors were situated outside Chessington World of Adventures, a prime location for the brand’s target audience and over the festive period we have been busy handing out copies at Windsor Great Park Illuminated, an event popular with families. Both activities saw copies flying out with people keen to get their hands on a copy.
Product sampling amplifies brand awareness, generates feedback and reviews, provides an opportunity to test new products/ titles, inspires loyalty with existing customers and helps to drive sales and subscriptions.
Get in touch with your account manager or contact email@example.com if you would like more information on how your brand can benefit from consumer engagement opportunities in 2022.