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Driving Subscriptions

We have been working with Consumer Marketing at Future PLC to drive both print and digital subs:

  • Developed and launched 'The Magazine Gift Card' and put in place the full supply chain over several months using our network of contacts and experience (design / production / processes /dispatch)

  • Entered the complex UK incentives market (via incentives agencies or direct to brand including Hawk Incentives, Motivates, Tillo, Voucher Express and Diggecard)

  • Launched in UK retail sites including WH Smith (>400 High street retail stores), Sainsbury's (420 supermarkets), Wilko’s (390 stores) & Amazon throughout 2020

Our work resulted in a substantial increase in subscriptions across the portfolio.


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