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Driving Subscriptions
- Stephanie Hyde
- Apr 14, 2021
- 1 min read
Updated: Apr 21, 2021
We have been working with Consumer Marketing at Future PLC to drive both print and digital subs:
Developed and launched 'The Magazine Gift Card' and put in place the full supply chain over several months using our network of contacts and experience (design / production / processes /dispatch)
Entered the complex UK incentives market (via incentives agencies or direct to brand including Hawk Incentives, Motivates, Tillo, Voucher Express and Diggecard)
Launched in UK retail sites including WH Smith (>400 High street retail stores), Sainsbury's (420 supermarkets), Wilko’s (390 stores) & Amazon throughout 2020
Our work resulted in a substantial increase in subscriptions across the portfolio.
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