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Easter Holiday Sampling

The school holidays provide a great opportunity to raise awareness of your brand and engage with consumers through targeted sampling. Activity at popular destinations and tourist attractions nationwide allows you to reach your desired audience on a large scale.

Over the Easter Holidays we were busy getting much loved children's magazines directly into the little hands of their target audience at tourist hotspots across the UK. Our ambassadors enjoyed the Spring sunshine in Brighton over the Bank Holiday where we handed out copies along the seafront and pier. Lots of families and children were visiting Brighton to make use of the beach and attractions, and our team were well positioned for optimal exposure. People were extremely pleased to be offered a free copy with many parents expressing how much their children enjoy reading it.

We also devised a bespoke campaign for a another children's brand focused around London, including outside the Natural History and Science Museums and at Kew Gardens. The increased footfall of families at these renowned venues meant we had great success throughout, seeing fantastic pick-up rates at all destinations.

The summer holidays are less than 16 weeks away so why not get ahead of the game! As well as consumer engagement campaigns, we can also target copy placement at Airports and Cruise terminals over the summer period where thousands of families will be departing for their holidays.

Contact your account manager or for bespoke sampling activities and copy placement suitable for your brand.


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