The shift in working and living patterns means people are now at home a lot more and this trend has seen mail go from strength to strength. The average item of mail is interacted with 4.51 times, reach is up 4% and engagement is higher than ever at 96%. Our innovative home delivery options will help you to utilise this increase in engagement whilst ensuring your audience feels valued.
RESIDENTIAL DOOR DROPS
Residential deliveries increase brand awareness, help drive commercial action and get your publication straight into the hands of a target audience. In the current climate more people than ever are working from home making door drops a fantastic marketing tool.
Areas can be targeted by postcode using the latest planning software. We can establish how many of your audience are in a particular area and also use Mosaic segmentation software to target by specific demographic.
Copies can be delivered with a strong subscription offer to provide a targeted, measurable marketing campaign which is ABC auditable.
PROFILING AGAINST A NEWSPAPER
Send single copies profiled against a national/regional newspaper based on your ideal demographic. Your title is hand delivered with the paper and accompanied by your own subs marketing letter. This approach is a great way to increase subscriptions.
We can offer residential deliveries which can be targeted according to the demo’s you wish to reach. We facilitate lobby drops to over 1000 upmarket apartment buildings across NYC and Washington in addition to condo’s across various regions of Florida. Other global residential drops are available in Toronto, The UAE (eg Jumeirah Estates) and Sydney (eg Double Bay).
HOME MOVE BOX
Home Move Welcome boxes are delivered into the homes of up to 20,000 home movers every month. We can place a copy of your magazine which arrives on the day of the move. This channel offers a high value audience of ABC1 decision makers. The high consumer engagement increases brand awareness, generates valuable social media and drives subscriptions.