As 2020 saw the whole world grind to a halt, we had to sadly put the brakes on any event placement, brand to hand activity and product sampling. We thought we would take the opportunity to look back over some of our previous work to give further inspirations for when life gets back to normal.
We enjoyed working with The Week Junior – Science + Nature to help build brand awareness and drive subscriptions. We achieved this through brand to hand activities at central attractions we know to be popular during the school holidays including, The Natural History and London Science museums.
Whilst working with a luxury fashion brand, our UK and US brand to hand campaigns were designed to engage, educate and drive customers to their stores. We targeted specific events (including NY fashion week) known to draw the audience the brand is trying to engage with. The magazines were handed out by models in outfits carefully chosen by the publisher to showcase the brands current collection.
Our objective when working with Horse and Hound was to engage with both new and existing readers, expanding their readership. Our brand ambassadors handed out copies of the magazine at equine events including Equifest, National Dressage, Hickstead and Blenheim Horse Trials.
Face to face engagement is proven to create a bond with your audience that will last long after they finish reading your publication so get in touch to see how we can help you in 2021.